Sustainable mobility nudges based on open data and behavioral economics
Climate change is attributed largely to carbon dioxide emissions, of which Transport accounts for around one-fifth. With the global population rising, incomes rising, and more people being able to afford trains, planes, and cars, transportation demand is expected to grow in the next decades.
In the past decades, European cities have set ambitious goals for low carbon transition, but regional sustainability services lack an active user base.
Only 15% of consumers take sustainability into account and business models developed by the regions and cities fail to meet the environmental targets set on an EU and regional level.
Current frameworks for changing mobility choices do not fully take account of city requirements and citizens’ needs, rights, and ideas for sustainable mobility governance while still offering state-of-the-art digital nudging methods.
Every aspect of our lives and businesses seems to be pervaded by mobile phones and apps, whether it’s tracking flights, paying bills, navigation, or any other activity one can think of. To help people to make the transition towards sustainable mobility in cities an app is proposed that encourages people to use sustainable means of transportation.
The navigation route is constructed with the help of open data, along with the carbon usage of each mobility. Carbon footprint usage is provided to make people aware of how their choices are affecting the environment, and to lead them towards sustainable mobility.
To personalize recommendations and user experiences, a few questions are asked while creating the profile.
To reward the user for their action towards clean mobility, green points are given based on their carbon footprint usage. One can view their carbon footprint usage in their account and can share it world. Points can be redeemed for eco-products or smart mobility services.
A leaderboard is also constructed to encourage people in their actions toward clean mobility.
Public access to information collected from this app can be provided to aid in making policy decisions.
This idea is a collective effort of Suman, Duy, Gabriel, Kirsi, Umair, Glang, and D-lip and was submitted to Openhack STHLM 2020.
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